We were honored to partner with Nectar on the packaging design for their groundbreaking personalized allergy relief medication. When we engaged with them we were astounded to learn that allergies and associated diseases impact over 120 million Americans, making it the #1 chronic condition affecting people in the U.S. today.

Nectar's innovative approach utilizes a simple blood test to analyze an individual's sensitivity to the 40 most common allergens in their geographic area. The results are provided online, and Nectar then custom blends a personalized sublingual drop treatment tailored to each person's unique allergies.

Our role encompassed imagining and designing the complete user experience - from developing an intuitive at-home blood test kit, to creating custom medication bottles and storage units, to providing clear instructions to guide users through ramping up on the medication and promoting long-term treatment adherence.

We wrapped up this comprehensive design solution in sophisticated yet sustainable secondary packaging that reflects Nectar's cutting-edge approach to personalized allergy care.