We reimagine the ordinary to create the extraordinary
A small team with a big impact
Since 1998, Prime Studio has been crafting innovative Product + Brand experiences from the heart of NYC.
We're strategic thinkers who transform insights into impactful solutions, earning the trust of world-renowned brands.
Product
Design
We take the time to understand your brand, your business, and your customers to design products tailored to your needs. We have in-depth knowledge of production and plan for efficient manufacturing throughout the design process.
Packaging
Design
Drawing on our years of diverse industry experience, we dive deep into your brand's core values, product intricacies, and potential retail strategies. This comprehensive approach allows us to craft focused, tailored packaging solutions that resonate in the marketplace.
Brand
Design
In today's crowded market, a clear message is your competitive edge. We craft distinctive branding and differentiated positioning strategies that cut through the noise. Our design-driven approach ensures your brand doesn't just compete – it captivates.
We came to Prime with some pretty complex ideas for a disruptive keepsake package, and they went on quite a journey with us to deliver the dream. We’re just thrilled with how our beautiful clutches turned out.
RACHEL SKELLY
Co-Founder, Cast
Prime Studio are amazing industrial designers.....They are shave experts in every sense of the word from a technical design standpoint.
LESLIE TESSLER
Founder, Hanni
Team rocks. Worked with them more than once in different countries. I would endorse these guys to do anything out of the basic.
GILBERTO PIRES
Global Marketing Director, Unilever
Research
Before we ever put pencil to paper, we do our homework. We delve into user needs, analyze the competition, and explore materials and processes. This comprehensive process defines the parameters and constraints that will drive the project.
Good research = Good insights = Good design
Design
Creativity is at the core of who we are. We collaborate closely with our clients, nurturing those initial sparks of inspiration. Through continued iteration and exploration, we develop final concepts that not only captivate but also align with manufacturing realities and market demands.
There’s no cookie-cutter approach to successful design.
Prototype
We test everything. Each step of the way, we're looking to improve on what we have. In design, the best answers aren't known, they're found through testing. Our iterative prototyping process brings concepts to life, allowing us to refine form, function, and user experience.
We believe in failing fast and learning faster.
Refine
We're not just blue-sky creatives – we're passionate about the nitty-gritty of manufacturing. This knowledge doesn't limit us; it challenges us to excel. As problem-solvers at heart, we thrive on developing innovative solutions within the real-world constraints of modern manufacturing and sustainability demands.
Good design means good for production too.
Our Approach
No two projects are the same, so we steer clear of a cookie-cutter design process. Instead, we listen and do our homework, analyzing each situation to craft a project plan that fits each clients unique needs, budgets and timelines.
We blend creativity with practicality in our approach to Industrial Design. Our deep understanding of manufacturing processes allows us to create products that are not only visually appealing and user-friendly, but also optimized for efficient production.
Packaging is not only for protection, it is often a consumer's first touchpoint with a brand. We focus on creating sustainable packaging solutions that make a memorable visual impact and elevate your product's presence on the shelf and in the hands of your customers.
Our Brand Design approach goes beyond logos and color palettes. We dive deep to uncover the core of your company's identity, translating your purpose, values, and personality into a cohesive visual language.
We bridge the gap between design intent and technical feasibility, ensuring that every component works in harmony.Our collaborative approach with manufacturers ensures smooth transitions from concept to full-scale production, minimizing hiccups and maximizing quality.
When it comes to making things happen, we've got the connections and the know-how. Our extensive network of trusted suppliers and manufacturers ensures your products are sourced and produced efficiently, ethically and cost-effectively.
